Pricing

Profit Margin Calculator

Calculate your true profit per unit after COGS, shipping, platform fees, and ad spend.

Enter Your Numbers

Shopify: 2.9%, Etsy: 6.5%, Amazon: 8–15%

Total ad spend ÷ units sold from ads

Results

Enter your selling price and COGS to see results.

What do good margins look like?

  • 30%+ net margin — Healthy for D2C brands. Gives room for growth investment.
  • 15–30% net margin — Acceptable. Optimize COGS or reduce ad spend.
  • Under 15% net margin — Risky. Hard to scale profitably without strong LTV.

Aim for a gross margin of 50%+ before ad spend to have budget headroom for marketing and still hit 30% net.