Pricing

Break-Even Ad Spend Calculator

Find the maximum you can spend on ads before losing money. Most sellers get this wrong.

Enter Your Numbers

Selling Price ($)

Cost of Goods (COGS) ($)

Shipping Cost ($)

Other Fixed Costs per Unit ($)

Conversion Rate (%) (optional)

Industry average: 1–3% for e-commerce

Results

Enter your selling price and COGS to see your break-even metrics.

Industry Benchmarks

Industry average ROAS for D2C: 2–4x. Break-even ROAS below 2x is risky — most campaigns won't hit it consistently.
Good target ROAS: 3–5x depending on your margins. The higher your contribution margin, the lower your required ROAS.
Average e-commerce CVR: 1–3%. Factor this when estimating CPC viability on paid channels.